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  • "There are only two ways to influence human behavior, you can manipulate it, or inspire it."

    ABOUT AUDREY

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    With 16 years in Business Development and more than a decade specializing in UHNW client services in Aerospace, Audrey Kiefer brings invaluable expertise to the table. She has led, championed, and taught customer success to executives and teams transitioning from government to the private sector. She has closely shepherded and led the customer experience of international customers through one of the most complex commercial customer lifecycle offerings in the known universe, sending private astronaut missions to the International Space Station.

    Leveraging her expertise in customer success management and journey mapping, Audrey has implemented operational changes and strategies to optimize satisfaction and engagement across various organizations. Beyond Customer Experience, she has successfully held positions and led teams in Sales, Marketing/Brand Partnerships, Guest Experience, Employee Experience, Operations, and Technology Startups. Formally trained by the Disney Institute, Audrey is a firm believer in the Service-Profit Chain approach to business success.

  • The Experience Ledger

    A Record of Strategy, Service, and Success

    February 15, 2025 · Customer Strategy,Business Philosophy,Customer Experience,Journey Mapping
    Customer journey mapping is an essential practice for any business that wants to understand,...
    February 4, 2025 · Customer Experience,Business Philosophy
    If you know me, you know I love a well-crafted and intentional customer touchpoint—whether it’s...
    January 29, 2025 · Personal,Reflection
    I had the honor of presenting the team at the Citizen Potawatomi Nation Eagle Aviary with an...
    December 3, 2024 · Customer Strategy,Business Philosophy,Customer Experience
    You onboard your employees (we hope), but do you onboard your customers? Many companies focus...
    November 2, 2024 · Reflection,Customer Experience,Journey Mapping,Business Philosophy
    Stepping into my first fractional CXO role has given me a new perspective on my own services—so...
    September 9, 2024 · Personal,Reflection
    A name carries weight. It should mean something, spark curiosity, and set the tone for what’s to...
    March 21, 2024 · Customer Experience,Reflection,Business Philosophy,Customer Strategy
    It's easy to get distracted with the ever evolving cadence of new strategy directives, metrics,...
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