Embrace Customer Obsession

It's easy to get distracted with the ever evolving cadence of new strategy directives, metrics, and milestones. But amidst all the noise, there's one guiding principle that remains paramount: being customer obsessed.

In our goal to build remarkable products and services, we have to remember that the customer isn't just a target audience or a demographic. They are the heartbeat of our company—the driving force behind the decisions we make. Successful innovation doesn't stem from a vacuum; it's created from a deep understanding of the customer experience.

Don't build a product and then seek customers to fit your model; talk to your customers first, seek to understand their needs, and build the product for them. By prioritizing their success, we lay the groundwork for relationships built on trust and mutual benefit.